Moodboards

A moodboard represents the strategic visual direction of a brand. It is a visual collection of images, textures, colors, and fonts that work together to create a specific feel or perception of a brand. Moodboards are essential to the design process as they allow us, the designers, to get on the same page with the client as far as what brand image should be conveyed. Once finalized, the moodboard acts as a guide for all other aspects of the design process, from logo design to website design.